Published work. Technology. SEO.

 

 How to Identify the Right Keywords for Your Non-profit SEO.

 

Do you know how to create an optimal keyword for your business’ SEO needs? If not, read on. Firstly, let us find out what a keyword is: A keyword is a small term. Often one or two words that best describe your business online. It may point out a particular functionality of your business or the gamut of your business, for the benefit of search engines hitting your site when people search with those ‘special’ words. Using the correct keywords will lead your business to the top of search results with a better possibility of having a ‘hit’. Below are a few points to keep in mind while keying up those keywords.

  1. Thinking like a searcher: Thinking like a person on the inside looking for words to describe your business won’t deliver much, as it is a myopic vision. You ought to think like the seeker because the searcher doesn’t know what to expect, you have to tell him what to expect, by making your search terms nifty.
  2. Mapping your competitors’ keywords: Using keyword audit research tools on competitors’ websites can give you an idea of what they are doing wrong when it comes to keywords. Track their keywords and find out where they went wrong, and what you shouldn’t be doing.
  3. Including your location: Users searching for your business will mostly type the kind of business along with the location of the business for better search clarity. So make sure to type your business’ location along with the other keywords.
  4. .Knowing your business:  What you require, what you deliver, who do you serve, in which geographical area, are all important questions. Based on these the keywords can be developed to make your business a sure-fire hit when searched for!
  5. Avoiding jargon: Avoid using words that are technical terms related directly to your industry. If you are using keywords based on those terms it will be difficult for searchers to know them and find out your site. Instead, use loosely based words and simple ones to make simpler for the users to search out the site using SEO. 
  6. Getting specific with the search terms: Although it may give you broader visibility on a search by keeping a generic keyword if you are specific, then for eg. Greenpeace in Kolkata will show up higher on the search than just Greenpeace.

                              Things to keep in mind:

 

a.      How is your non-profit different from others who are doing similar work?

 

b.      Although two companies may be in the same sector, what is unique about your company and the products or services it delivers?

 

c.      Are you selling your product in different locations in the country?   

 

d.      It is important to let people know that your products and services are available in multiple locations in the country for the benefit of the customer.

 

e.      Do you serve different parts of the population?

 

f.        Hosting special kinds of events?

 

g.      What is their specialty?

 

h.      Raising money for a specific organization?

 

7. Doing your research: There are many keyword suggestion tools that you can use. For eg. "Dog food Kolkata” can also have alternative keywords like “where to find food for my dog”. The keywords suggestion tool gives alternative keywords for the main keywords and hence increases keyword density, and hence a better opportunity to get a match, for eg. Google Keywords Planner is effective, if you enter one keyword it will give you multiple keywords related to that keyword. And once you are satisfied with the quantity and quality of the keywords, you can begin. Also, local and global searches with those keywords are shown so that you can understand the relevance of your business in that area.

 So here are some ideas that can work great for your keyword brainstorming sessions. Don’t forget a little bit of creativity while doing the gargantuan task that keyword selection often is. But pay attention to the details, a smart keyword could do wonders, while a boring, drab one may bring your page rank down.





Comments

Post a Comment

Popular posts from this blog

Published work. Technology. LMS.

  What is a learning management system(LMS)?   A learning management system is a software application platform that performs functions like delivery, management, result tracking and report generation of online courses and programs. Why use an LMS?   It is good for businesses and educational institutions to teach online courses that are available all the time to the users. It helps track how each user is progressing through the various courses. It can be used to quickly customize the courses for learners. The ability to track individual progress can help an organization manage its individual goals. How the training content is going to be delivered?   Instructor-led training: People meet in groups to meet the trainer and have an in-person training session. Online meetings: Learners meet online using a video/audio conference capability and the trainer takes the class online. Online self-paced training: Learners have access to archives of videos, audi...
Read more

Published work. Health. Corona virus.

  Indeed, Coronavirus is probably the worst thing since the Black plague. Hundreds of thousands of people have been affected worldwide, and the number is growing by leaps and bounds every day. No government seems to have come out with a viable antidote, and reports say there is at least a six month wait period before a remedy can be declared. What is the world to do until then? People are getting infected and even dying. Especially the older people are facing the brunt of the disease, as their immunity levels are low, and they are succumbing to the infection. The disease was first identified in the Wuhan district of China from where it spread worldwide, and now except for Antarctica, no country in the world is free from this virus.   Countries are desperately trying to flatten the curve of the number of infected people in the hope of containing the infection and beat the Coronavirus by increasing the rate of recovery over the rate of infection. Something that may work for ...
Read more

Published work. Technology. CRM

    Understanding the need for the non-profit before choosing a technology It is important to understand the need of the workers before implementing technology. The most successful technology implementations start with discussing technology first as well. Enough emphasis should be given to the need of the workers by talking to them and finding those needs out. To bring changes to the CRM you must find out which processes the workers are following and then whiteboard those changes.       2.  Distinguishing the level of access by creating a responsibility matrix A responsibility matrix or a RACI(for who is Responsible, Accountable, Consulted, and Informed) chart must be drawn up to determine each user’s level of access in the CRM since everyone shouldn't be able to access all the information stored in the CRM. The level of access must be determined by the role the user plays in the organization. Each user’s level of access must cor...
Read more