Published work. Technology. Content marketing statistics.

 

Top 10 Content Marketing Statistics That Will Blow Your Mind

 

These days everything is about statistics. Game scores, company portfolio, etc. A company needs to be quantifiable in this world, for the sake of the customers. Statistics help customers make up their mind about content marketing organizations especially. It helps in overcoming and counterbalancing our subjective minds, finding a clear position amid the clutter and emphasizing on ROI(Return on Investment). Having clear statistical records is important for predicting trends and future happenings.

Following are 10 statistics about content marketing that are important for this decade:

i. According to Pew Research, 26% of US adults are almost always online. They’re a component part of the 77% of US adults who are online daily. They are online varying between once and many times a day. On a worldwide basis, Statista says the total digital populace is about over 4 billion, including 3.7 billion mobile internet users. Also, there’s a global populace of over 3 billion social media users. So a large population is always online, and quickly catching up with that is another larger proportion of the population who are also online for a long time in the day, hence content marketing is relevant to attract their attention. Which goes on to say that there is a lot of scope for content marketing on the internet, especially through advertising on common platforms.

ii. Roughly 27 million pieces of content are shared every day. (AOL and Nielsen) the economic value of publishing just any kind of content is zero, only relevant content makes money. The kind of information that is marketable is one that is highly “engaging, relevant, valuable and shareable”.

iii. 90 percent of organizations now market with content. (Demand Metric). Content marketing has sort of becoming like a buzzword in today’s industry. It is however incredibly “widespread and effective”. Online content marketing is necessary for a few particular reasons, it keeps the readers’ attention, improves branding and brand loyalty amongst users, it generates leads and increases direct sales. It is advantageous as it costs 62% less than traditional marketing and per dollar spent generates 3 times greater leads as traditional marketing.

iv. The amount of content produced by brands increased by 78 percent in 2014. (Track Maven) but content engagement decreased by 68%. So, the question is, is more content really better? Most marketers fail to effectively communicate with their audience. According to Track Maven, a growing majority of professional marketing content is ineffective.

v. 71 percent of companies expect to increase spending on earned media (i.e., social media and content marketing). (Oracle and Econsultancy). Blogs on social media generate a lot of leads for companies advertising through them, and content marketing done on these media is also an eye stopper.

vi. B2B Marketers with a content strategy are nearly 300 percent more likely to be effective. (Content Marketing Institute). The shocking fact about this is that 23% of B2B marketers without having a proper strategy still feel that their efforts are effective. The effect, however, is that without a strategy any success is bound to be a stroke of luck and short-lived.

vii. According to CMI, 32% of marketing people feel that their content creation workflow is fair or poor. Zazzle Media’s research supports this. It shows that 60% of marketers find it hard to create content regularly. (CMI)

viii. Inefficiency in content production results in an estimated $958M each year in excessive spend-for mid-to-large B2B U.S. companies. (Kapost) The result is, it is bloating bottom line costs and limiting top-line growth for an average firm

ix. Only 44 percent of B2B marketers have a documented content strategy. (Content Marketing Institute)

x. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. Also, 72% say it has increased the number of leads. Tiger Fitness has one of our favorite content marketing ROI case studies. They got a 60% returning customer rate with video content marketing. (CMI)

 

 

 Thus we come to a conclusion of our list of the ten most shocking content marketing statistics in the present time. It is clear that content marketing has become a household name, and it is projected to grow by leaps and bounds. Here’s to hoping for great times to come for content marketing.