Published work. Technology. How AI is transforming digital marketing.
5 Ways AI is Transforming Digital Marketing AI or artificial intelligence is everywhere these days. From its inception in 1956, it has come a long way in aiding human beings to automate and simplify their tasks. Automated personal assistants like Siri or Alexa are finding their way into every home. Although there are issues of rampant disruption and worker displacement in the marketing industry, AI has become integral towards creating quality and automated content in the industry. Areas, where AI is used, are advertising automation and optimization, chatbots assisting websites, and content personalization amongst many other applications. Here are 5 ways in which AI is transforming digital marketing: Using Machine Learning to turn Big Data into an actionable entity: Instead of using stated intentions via focused groups or surveys, Big Data’s predictive analysis and propensity modeling tools we can better judge the consumer demand. Using ...